- Problem
- The store phone menu had grown to many options over the years. Around the holidays, callers pressed the wrong key for catering orders and store hours, then hung up or reached the wrong department.
- What the AI did
- AI Optimization analyzes which options callers choose, where they repeat the menu and where they abandon, then proposes a shorter seasonal menu with catering and hours first, in French and English. The head office reviews the proposal, approves it in one click, and the previous menu is restored automatically after the season.
- What changed
- Holiday callers reach catering and store hours on the first try, and store managers hear fewer complaints about the phone menu.
